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Farmgreene
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Why Farmgreene exists

A market works better when everyone can see the price

We’re closing the gap between the people who grow food and the people who buy it. The slow, unglamorous way: put people in markets, write down what things actually cost, publish it.

Farmland worked at first light

Where the numbers start

Farmers standing together in their cabbage field
The problem

The same crop, two very different prices

A farmer selling at the farm gate and a trader buying two regions away are often working from completely different ideas of what something is worth. That gap isn’t an inefficiency to anybody — it’s somebody’s margin, and it usually isn’t the farmer’s.

How we build it

Ground truth, or nothing

Four rules we hold ourselves to. They cost us speed, and they’re the reason the numbers are worth anything.

A field agent recording prices at a market

  • People, not scrapers

    Every price is recorded by a verified agent against an assigned crop and area — today that's mostly one person walking markets himself. It's slower than scraping a website, and it's the only way to know a number came from a real market on a real day.

  • Nothing publishes unreviewed

    Every submission arrives pending and is approved or rejected before it counts. One mistaken entry shouldn't be able to move a published average.

  • Show the working

    Where we write analysis, it's built from those same approved numbers and carries the sources it drew on. If we can't ground a claim, we don't make it.

  • Say what isn't built yet

    We'd rather show you a smaller product that's entirely real than a bigger one that's mostly screenshots. Anything still coming is labelled as such.

Who’s building this

Right now, mostly one person

Farmgreene is early. Worth saying plainly rather than implying a company that isn’t there yet.

EO

Emmanuel Owolabi

Founder

Solo founder building Farmgreene from the ground up. Software engineer by trade, working on the price transparency problem because the people closest to the food are usually the furthest from the numbers.

Open seat

There’s room here

If the problem interests you more than the job title does, get in touch. Tell me what you’d want to work on.

Get in touch

Come and use it

It's free while we're in early access, and the feedback shapes what gets built next.

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Farmgreene

Daily commodity prices collected in real markets, and the equipment to work your land — rented from owners near you.

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Prices are recorded in real markets and reviewed before publishing.